/* ==========================================================================
   HelenaPharm — design tokens
   ========================================================================== */
.visually-hidden{ position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }

:root{
  color-scheme: light;

  /* palette — matched to the HelenaPharm wordmark (warm taupe #DCCCC0 + espresso ink) */
  --ink:        #241C17;   /* deep espresso-near-black, primary text & dark sections */
  --ink-2:      #34281F;   /* lighter espresso, secondary dark surfaces */
  --paper:      #F7F1E9;   /* warm cream section background */
  --white:      #FFFFFF;
  --line:       #E7DCCF;   /* hairline borders on light bg */
  --line-dark:  rgba(255,255,255,0.14);

  --accent:     #A85C3E;   /* warm rust/terracotta — primary accent */
  --accent-2:   #C98561;   /* lighter rust, hovers/gradients */
  --gold:       #C9A24B;   /* warm gold, sparing highlight */

  --mint:       #F1E7DC;   /* soft accent-tinted background (taupe family) */
  --mint-line:  #E3D2C2;

  --text:       #2A211B;
  --text-soft:  #6E5F55;
  --text-inv:   #F7F1E9;
  --text-inv-soft: rgba(247,241,233,0.72);

  /* type */
  --font: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --font-serif: "Bodoni Moda", "Times New Roman", serif;

  /* shape */
  --radius-sm: 10px;
  --radius-md: 16px;
  --radius-lg: 28px;
  --container: 1180px;

  /* motion */
  --ease: cubic-bezier(.22,.61,.36,1);
}

*, *::before, *::after{ box-sizing: border-box; }
html{ scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior: auto; }
  *, *::before, *::after{ animation-duration: 0.001ms !important; animation-iteration-count: 1 !important; transition-duration: 0.001ms !important; scroll-behavior: auto !important; }
}

body{
  margin: 0;
  font-family: var(--font);
  background: var(--paper);
  color: var(--text);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, .logo{ font-family: var(--font-serif); }

img{ max-width: 100%; display: block; }
a{ color: inherit; text-decoration: none; }
ul{ list-style: none; margin: 0; padding: 0; }
h1,h2,h3,h4,p{ margin: 0; }
button{ font: inherit; cursor: pointer; }

.container{
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 28px;
}

.eyebrow{
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--accent);
}
.eyebrow::before{
  content: "";
  width: 18px; height: 2px;
  background: var(--accent);
  border-radius: 2px;
}
section.dark .eyebrow, .dark .eyebrow{ color: var(--accent-2); }
section.dark .eyebrow::before, .dark .eyebrow::before{ background: var(--accent-2); }

h2.section-title{
  font-size: clamp(1.7rem, 3.2vw, 2.5rem);
  font-weight: 600;
  letter-spacing: -0.01em;
  line-height: 1.2;
  margin-top: 14px;
  max-width: 30ch;
}
.section-lede{
  margin-top: 16px;
  font-size: 1.05rem;
  color: var(--text-soft);
  max-width: 58ch;
}
.section-head{ margin-bottom: 48px; }
.section-head.center{ text-align: center; margin-left: auto; margin-right: auto; }
.section-head.center .section-title, .section-head.center .section-lede{ margin-left: auto; margin-right: auto; }

.btn{
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 26px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.95rem;
  border: 1px solid transparent;
  transition: transform .25s var(--ease), background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
  white-space: nowrap;
}
.btn:hover{ transform: translateY(-2px); }
.btn-primary{ background: var(--accent); color: var(--white); }
.btn-primary:hover{ background: var(--accent-2); }
.btn-ghost{ background: transparent; color: var(--text-inv); border-color: var(--line-dark); }
.btn-ghost:hover{ background: rgba(255,255,255,0.08); border-color: rgba(255,255,255,0.3); }
.btn-outline{ background: transparent; color: var(--ink); border-color: var(--line); }
.btn-outline:hover{ background: var(--ink); color: var(--white); border-color: var(--ink); }
.btn-light{ background: var(--white); color: var(--ink); }
.btn-light:hover{ background: var(--mint); }

/* ==========================================================================
   Header
   ========================================================================== */
.site-header{
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 22px 0;
  transition: padding .3s var(--ease), background .3s var(--ease), box-shadow .3s var(--ease);
}
.site-header .container{
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.site-header.scrolled{
  padding: 12px 0;
  background: rgba(36,28,23,0.92);
  backdrop-filter: blur(10px);
  box-shadow: 0 8px 30px rgba(0,0,0,0.18);
}

.logo{
  display: flex;
  align-items: center;
}
.logo img{
  height: 22px;
  width: auto;
  display: block;
}
.footer-brand .logo img{ height: 28px; }

.nav-desktop{
  display: flex;
  align-items: center;
  gap: 34px;
}
.nav-desktop a{
  color: var(--text-inv-soft);
  font-size: 0.93rem;
  font-weight: 500;
  transition: color .2s var(--ease);
}
.nav-desktop a:hover{ color: var(--white); }

.header-actions{ display: flex; align-items: center; gap: 14px; }

.lang-switch{
  display: flex;
  align-items: center;
  gap: 6px;
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.02em;
}
.lang-switch a{ color: var(--text-inv-soft); transition: color .2s var(--ease); }
.lang-switch a:hover{ color: var(--white); }
.lang-switch .active{ color: var(--white); }
.lang-switch .sep{ color: var(--text-inv-soft); opacity: 0.5; }

.mobile-nav .lang-switch{ font-size: 1rem; margin-top: -4px; }

.nav-toggle{
  display: none;
  width: 42px; height: 42px;
  border-radius: 50%;
  border: 1px solid var(--line-dark);
  background: transparent;
  color: var(--white);
  align-items: center; justify-content: center;
}

.mobile-nav{
  position: fixed;
  inset: 0;
  z-index: 99;
  background: var(--ink);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 28px;
  transform: translateY(-100%);
  transition: transform .45s var(--ease);
}
.mobile-nav.open{ transform: translateY(0); }
.mobile-nav a{ color: var(--text-inv); font-size: 1.4rem; font-weight: 600; }
.mobile-nav .btn{ margin-top: 12px; }

/* ==========================================================================
   Hero
   ========================================================================== */
.hero{
  position: relative;
  background: var(--ink);
  color: var(--text-inv);
  overflow: hidden;
  padding-top: 150px;
}
.hero::before{
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(700px 500px at 15% 0%, rgba(201,133,97,0.28), transparent 60%),
    radial-gradient(900px 700px at 90% 100%, rgba(201,162,75,0.12), transparent 60%);
  pointer-events: none;
}
.hero-grid{
  position: relative;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 56px;
  align-items: center;
  padding-bottom: 88px;
}
.hero-copy{ max-width: 620px; }
.hero-copy .eyebrow{ color: var(--accent-2); }
.hero-copy h1{
  margin-top: 18px;
  font-size: clamp(2.3rem, 4.6vw, 3.6rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.08;
}
.hero-copy h1 em{
  font-style: normal;
  color: var(--accent-2);
}
.hero-sub{
  margin-top: 22px;
  font-size: 1.15rem;
  font-weight: 500;
  color: var(--text-inv);
  opacity: .92;
}
.hero-copy p.body{
  margin-top: 16px;
  color: var(--text-inv-soft);
  max-width: 54ch;
}
.hero-actions{
  margin-top: 34px;
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}
.hero-media{
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 4/5;
  isolation: isolate;
}
.hero-media img{
  width: 100%; height: 100%; object-fit: cover;
}
.hero-media::after{
  content: "";
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 55%, rgba(36,28,23,0.75) 100%);
}
.demo-tag{
  position: absolute;
  bottom: 16px; left: 16px;
  z-index: 2;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--text-inv);
  background: rgba(36,28,23,0.55);
  border: 1px solid rgba(255,255,255,0.25);
  padding: 6px 10px;
  border-radius: 999px;
}

.hero-stats{
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line-dark);
}
.hero-stats .stat{
  padding: 26px 8px;
  text-align: center;
  border-right: 1px solid var(--line-dark);
}
.hero-stats .stat:last-child{ border-right: none; }
.hero-stats .stat strong{
  display: block;
  font-size: 1.5rem;
  font-weight: 800;
  color: var(--white);
}
.hero-stats .stat span{
  display: block;
  margin-top: 4px;
  font-size: 0.82rem;
  color: var(--text-inv-soft);
}

/* ==========================================================================
   Generic light section
   ========================================================================== */
section{ padding: 108px 0; }
section.tight{ padding: 84px 0; }
section.dark{ background: var(--ink); color: var(--text-inv); }
section.mint{ background: var(--mint); }

/* focus grid (bullets as cards) */
.focus-grid{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.focus-card{
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 26px 24px;
  display: flex;
  align-items: flex-start;
  gap: 16px;
  transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s var(--ease);
}
.focus-card:hover{
  transform: translateY(-4px);
  box-shadow: 0 18px 40px rgba(36,28,23,0.08);
  border-color: var(--mint-line);
}
.focus-icon{
  flex: none;
  width: 42px; height: 42px;
  border-radius: 12px;
  background: var(--mint);
  color: var(--accent);
  display: flex; align-items: center; justify-content: center;
}
.focus-card h3{ font-size: 1.05rem; font-weight: 600; }
.focus-card p{ margin-top: 6px; font-size: 0.92rem; color: var(--text-soft); }

/* split: text + image */
.split{
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.split.reverse{ direction: rtl; }
.split.reverse > *{ direction: ltr; }
.split-media{
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.split-media img{ width: 100%; height: 100%; object-fit: cover; aspect-ratio: 4/3.2; }
.split-copy .section-title{ max-width: none; }
.split-copy .section-lede{ max-width: none; }

/* pillar row (Quality/Transparency/Reliability) */
.pillars{
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 48px;
}
.pillar{
  padding: 30px 26px;
  border-radius: var(--radius-md);
  background: rgba(255,255,255,0.04);
  border: 1px solid var(--line-dark);
}
.pillar .num{
  font-size: 0.8rem;
  font-weight: 700;
  color: var(--accent-2);
  letter-spacing: 0.08em;
}
.pillar h3{
  margin-top: 10px;
  font-size: 1.2rem;
  font-weight: 600;
  color: var(--white);
}
.pillar p{
  margin-top: 8px;
  color: var(--text-inv-soft);
  font-size: 0.94rem;
}

/* services / how-we-work cards (Regional Market Access etc.) */
.service-grid{
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.service-card{
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 30px 24px;
}
.service-card .index{
  font-size: 0.78rem;
  font-weight: 700;
  color: var(--accent);
  letter-spacing: 0.08em;
}
.service-card h3{
  margin-top: 14px;
  font-size: 1.12rem;
  font-weight: 600;
}
.service-card p{
  margin-top: 10px;
  font-size: 0.92rem;
  color: var(--text-soft);
}

/* markets */
.markets-wrap{
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: center;
}
.market-chips{
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 26px;
}
.chip{
  padding: 10px 18px;
  border-radius: 999px;
  background: var(--white);
  border: 1px solid var(--line);
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--ink);
}
.market-visual{
  position: relative;
  aspect-ratio: 1/1;
  border-radius: var(--radius-lg);
  background:
    radial-gradient(circle at 30% 30%, rgba(31,122,108,0.25), transparent 55%),
    linear-gradient(135deg, var(--ink) 0%, var(--ink-2) 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.market-visual svg{ width: 78%; height: 78%; }
.market-visual .pulse{
  position: absolute;
  width: 14px; height: 14px;
  border-radius: 50%;
  background: var(--accent-2);
  box-shadow: 0 0 0 0 rgba(201,133,97,0.6);
  animation: pulse 2.4s ease-out infinite;
}
@keyframes pulse{
  0%{ box-shadow: 0 0 0 0 rgba(201,133,97,0.55); }
  70%{ box-shadow: 0 0 0 22px rgba(201,133,97,0); }
  100%{ box-shadow: 0 0 0 0 rgba(201,133,97,0); }
}

/* audience panels (Manufacturers / Clinics) */
.audience-grid{
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.audience-card{
  padding: 44px 38px;
  border-radius: var(--radius-lg);
  position: relative;
  overflow: hidden;
}
.audience-card.a{ background: var(--ink); color: var(--text-inv); }
.audience-card.b{ background: var(--white); border: 1px solid var(--line); }
.audience-card .tag{
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 6px 12px;
  border-radius: 999px;
}
.audience-card.a .tag{ background: rgba(201,133,97,0.18); color: var(--accent-2); }
.audience-card.b .tag{ background: var(--mint); color: var(--accent); }
.audience-card h3{
  margin-top: 18px;
  font-size: 1.5rem;
  font-weight: 600;
  letter-spacing: -0.01em;
}
.audience-card p{
  margin-top: 14px;
  font-size: 0.98rem;
}
.audience-card.a p{ color: var(--text-inv-soft); }
.audience-card.b p{ color: var(--text-soft); }
.audience-card .prompt{
  margin-top: 22px;
  font-weight: 600;
  font-size: 0.94rem;
}
.audience-card .btn{ margin-top: 20px; }

/* final CTA band */
.cta-band{
  background: linear-gradient(120deg, var(--ink) 0%, var(--ink-2) 100%);
  color: var(--text-inv);
  border-radius: var(--radius-lg);
  padding: 64px 56px;
  text-align: center;
}
.cta-band h2{
  font-size: clamp(1.6rem, 3vw, 2.3rem);
  font-weight: 600;
  max-width: 26ch;
  margin: 0 auto;
}
.cta-band p{
  margin-top: 16px;
  color: var(--text-inv-soft);
  max-width: 56ch;
  margin-left: auto; margin-right: auto;
}
.cta-band .cta-actions{
  margin-top: 30px;
  display: flex;
  justify-content: center;
  gap: 14px;
  flex-wrap: wrap;
}

/* contact */
.contact-wrap{
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 56px;
}
.contact-info h3{ font-size: 1.45rem; font-weight: 600; }
.contact-info p{ margin-top: 12px; color: var(--text-soft); max-width: 42ch; }
.contact-list{ margin-top: 28px; display: flex; flex-direction: column; gap: 18px; }
.contact-list li{ display: flex; gap: 14px; align-items: flex-start; }
.contact-list .ic{
  flex: none; width: 38px; height: 38px; border-radius: 10px;
  background: var(--mint); color: var(--accent);
  display: flex; align-items: center; justify-content: center;
}
.contact-list strong{ display: block; font-size: 0.95rem; }
.contact-list span{ font-size: 0.9rem; color: var(--text-soft); }
.contact-list span a:hover{ color: var(--accent); text-decoration: underline; }

form.contact-form{
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 36px;
  display: grid;
  gap: 18px;
}
.form-row{ display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.field{ display: flex; flex-direction: column; gap: 8px; }
.field label{ font-size: 0.85rem; font-weight: 600; color: var(--ink); }
.field input, .field select, .field textarea{
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 13px 15px;
  font: inherit;
  background: var(--paper);
  color: var(--text);
  transition: border-color .2s var(--ease), box-shadow .2s var(--ease);
}
.field input:focus, .field select:focus, .field textarea:focus{
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px var(--mint-line);
}
.field textarea{ resize: vertical; min-height: 110px; }
.form-note{ font-size: 0.8rem; color: var(--text-soft); }
.form-success{
  display: none;
  padding: 14px 16px;
  border-radius: var(--radius-sm);
  background: var(--mint);
  color: var(--accent);
  font-weight: 600;
  font-size: 0.92rem;
}
.form-success.show{ display: block; }

/* notice band */
.notice{
  border-top: 1px solid var(--line-dark);
  padding-top: 28px;
  margin-top: 40px;
}
.notice p{
  font-size: 0.8rem;
  line-height: 1.7;
  color: var(--text-inv-soft);
  max-width: 90ch;
}
.notice p strong{ color: var(--text-inv); }

/* footer */
footer{
  background: var(--ink);
  color: var(--text-inv);
  padding: 80px 0 34px;
}
.footer-top{
  display: grid;
  grid-template-columns: 1.3fr 1fr 1fr 1fr;
  gap: 40px;
}
.footer-brand .logo{ color: var(--white); }
.footer-brand p{
  margin-top: 14px;
  color: var(--text-inv-soft);
  font-size: 0.92rem;
  max-width: 32ch;
}
.footer-col h4{
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--text-inv-soft);
}
.footer-col ul{ margin-top: 16px; display: flex; flex-direction: column; gap: 11px; }
.footer-col a{ font-size: 0.94rem; color: var(--text-inv-soft); transition: color .2s var(--ease); }
.footer-col a:hover{ color: var(--white); }
.footer-bottom{
  margin-top: 20px;
  padding-top: 26px;
  border-top: 1px solid var(--line-dark);
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 0.85rem;
  color: var(--text-inv-soft);
}

/* ==========================================================================
   Loader
   ========================================================================== */
body.is-loading{ overflow: hidden; }

.loader{
  position: fixed;
  inset: 0;
  z-index: 300;
  display: flex;
  align-items: center;
  justify-content: center;
  background:
    radial-gradient(620px 460px at 50% 50%, rgba(220,204,192,0.24), transparent 62%),
    var(--ink);
  transition: opacity .4s cubic-bezier(.4,0,.2,1), visibility .4s cubic-bezier(.4,0,.2,1);
}
.loader-logo{
  height: 32px;
  width: auto;
  opacity: 0;
  clip-path: inset(0 100% 0 0);
  animation: loader-in .9s linear forwards;
}
.loader.is-hidden{
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
}

@keyframes loader-in{
  0%{ opacity: 0; clip-path: inset(0 100% 0 0); }
  10%{ opacity: 1; }
  100%{ opacity: 1; clip-path: inset(0 0% 0 0); }
}
@media (prefers-reduced-motion: reduce){
  .loader-logo{ animation: none; opacity: 1; clip-path: none; }
}

/* scroll-reveal */
.reveal{ opacity: 0; transform: translateY(28px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.in{ opacity: 1; transform: translateY(0); }
.reveal-stagger.in > *{ transition-delay: calc(var(--i, 0) * 80ms); }

/* card grids slide in from the side instead of fading up */
.focus-card.reveal,
.service-card.reveal,
.pillar.reveal{
  transform: translateX(-36px);
  transition: opacity .7s var(--ease), transform .7s var(--ease);
}
.focus-card.reveal.in,
.service-card.reveal.in,
.pillar.reveal.in{
  transform: translateX(0);
}

/* progress bar */
.scroll-progress{
  position: fixed; top: 0; left: 0; height: 3px;
  background: var(--accent-2);
  z-index: 200;
  width: 0%;
  transition: width .12s linear;
}

/* ==========================================================================
   Responsive
   ========================================================================== */
@media (max-width: 1020px){
  .focus-grid{ grid-template-columns: repeat(2,1fr); }
  .service-grid{ grid-template-columns: repeat(2,1fr); }
  .pillars{ grid-template-columns: 1fr; }
  .footer-top{ grid-template-columns: 1fr 1fr; }
}

@media (max-width: 860px){
  .nav-desktop, .header-actions .btn-ghost-desktop{ display: none; }
  .nav-toggle{ display: flex; }
  .hero-grid{ grid-template-columns: 1fr; }
  .hero-media{ order: -1; aspect-ratio: 16/10; }
  .hero-stats{ grid-template-columns: 1fr 1fr; }
  .hero-stats .stat:nth-child(2){ border-right: none; }
  .split, .split.reverse{ grid-template-columns: 1fr; direction: ltr; }
  .split-media{ order: -1; }
  .markets-wrap{ grid-template-columns: 1fr; }
  .audience-grid{ grid-template-columns: 1fr; }
  .contact-wrap{ grid-template-columns: 1fr; }
  .form-row{ grid-template-columns: 1fr; }
  section{ padding: 76px 0; }
}

@media (max-width: 560px){
  .focus-grid, .service-grid{ grid-template-columns: 1fr; }
  .cta-band{ padding: 44px 26px; }
  .footer-top{ grid-template-columns: 1fr; }
}